You might think that what you wear on-camera should pretty much reflect what you wear off camera. After all, you’re showing up for the shoot as you, right? Well, yes, and no. For people who identify with a particular look, like cowboys, hippies and rock stars, their on-camera wardrobe choice should authentically reflect their persona. For example, it would be strange if JayZ didn’t stay true to his urban style, whether he was presenting at the Grammy awards or to Wall Street bankers.
For the rest of us, here are some general rules for looking good on-camera:
- Clothes that are too loose or too tight can be distracting, as can lively patterns and loud tones. Stay ‘classic’, with simple patterning and mid-range tones.
- Find a good tailor. Every garment bought off the rack can be fitted to avoid unflattering extra fabric or cling. Even an inexpensive H&M shirt or jacket can be tailored to complement your body. Check out your local dry cleaner for alteration services if you don’t already have a tailor.
- Ask yourself whether you’re attached to a look that isn’t working for you! Case in point, Simon Cowell identifies with his plain white or black V-neck T shirts, but the look really doesn’t do him any favors. A collared shirt would look so much better on Simon.
You can highlight your best assets, such as Michelle Obama arms or an Audrey Hepburn neck, when you’re dressing for your on-camera appearance. But, more than anything else, presenters and on-camera guests should avoid drawing attention away from their subject matter by taking too many risks with their clothes. Ultimately what you’re saying should be more important than how you look.
Screen Presence Stylist Chris Aysta provided the content for this post.