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On-Camera Makeup Tips for the Eyes

On-Camera Makeup Tips for the Eyes

Posted on: Apr 6, 2014 April 6, 2014 by Marianne Wilman Read more

0 comments Blog, Screen Presence Hair & Makeup, On Camera, Women

The good news about applying eye makeup for your on-camera appearance is that it doesn’t need to be very different from your everyday eye makeup. However, if you generally don’t wear eye makeup, be sure to apply some for the camera. Your eyes are an important part of how people see you through the lens. They help your face come to life.

Whether you prefer a more natural or a made-up look, the goal is to frame and define the eyes. Lining the eyes will bring out definition and make the eyes pop. Here are some guidelines for defining the lash line:

  • If your eyes are close set, add liner to the outer edge to make them appear wider. If your eyes are far set — defined as the space between your eyes being bigger than the length of one eye — add liner all the way to the inner corner.
  • Although liner can be challenging to apply, there are many eyelining pens that can make the job easier. Thinner lines along the lash make for a natural look; a stronger lash line will really frame the eye. In both cases add a dark brown or black mascara to finish the look.
  • If you really can’t deal with liner, cheat by adding a dark eyeshadow along the lash line.

Other eye makeup tips:

  • Avoid make up that glimmers. Neutral colors and matte finishes will work best to draw the viewer in rather than reflecting light and attention away from the eyes.
  • Use a primer or base to prevent makeup from smudging under the heat of the camera lights.
  • Remember the basic color rules: lighter colors will make your eyes look bigger, darker colors will be more intense.
  • Finally, have eye drops to hand to remove any red eye on shoot day.

Screen Presence hair and makeup stylist Sarah Hyde provided the content for this post.

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Preparing Your On-Camera Content

Preparing Your On-Camera Content

March 12, 2014 Read more

0 comments Blog, Screen Presence Content, On Camera

Fashion models aside, being on-camera requires speaking, and speaking requires having something cogent to say. And yet, many executives, entrepreneurs and business owners don’t write their own content and often have little time to prepare before the lavelier microphone is being attached to their lapel and the cameras start rolling. This combination of underprepared content and little or no practice in delivering it doesn’t foretell a good on-camera experience. Don’t forget, most online video content will live indefinitely in archives, and for anyone watching – underprepared or not – this is who you are.

If you’re a subject matter expert going into a studio for a 5-minute hit, or you’re presenting about what your company or product does, or you’re tasked with providing sound bites to be included in a larger package, here are some guidelines to follow:

  • Create an outline for your storytelling with a beginning, middle and end. Find an overarching statement to start, then create three sections to support main points. Finally create an ender which pulls the story together and perhaps looks out ahead. You want to end on a strong note, leaving a good impression.
  • Craft your outline and remarks to work within the time limits given for the appearance. Also, be concise, and avoid rambling. Too often presenters talk too fast and too much for the audience to connect with what they are trying to say.
  • Include data and quotes to back up your arguments and memorize them so that you deliver them in the natural flow, and with assurance. This information will ground what you have to say and will also provide you with confidence.
  • Practice, practice, practice. Say your presentation out loud many times over so that the content becomes very comfortable and you don’t overrun the expected time limits. While you are driving in the car is a good place to practice. And, if something is awkward to say it’s time for a rewrite; if it’s hard to say, it will be awkward to listen to. Remember, your delivery should be as conversational as possible so create a script that’s easy to deliver, worry less about how it reads.

Most importantly, if you have an appointment with the camera don’t wait to the last minute to think about what you’re going to communicate. Don’t wing it! The best content has been worked and reworked and then practiced for effortless delivery. This is your opportunity to be a storyteller. If you have your content down delivering it will almost be fun.

Screen Presence President & Executive Producer Marianne Wilman created this post

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On-Camera Hair Tips for Women

On-Camera Hair Tips for Women

March 4, 2014 Read more

0 comments Blog, Screen Presence Hair & Makeup, On Camera, Women

Up or down? Straight or curly? Around the face or away from the face? Women and their hair is a tricky business without the added pressure of the camera. The heat of the camera lights affects our locks, so it’s likely that your hair will become either flatter, more frizzy or flyaway, depending on your hair type.

How you style your hair depends on your face shape and your hair texture but here are some rules of thumb for your screen presence:

  • Flyaway hairs that pick up light are what professional hair people spend most of their time cleaning up by using styling cream to keep them in place. But beware of using too much product, which can make the hair look flat. Frizzy hair is a common problem too. Applying a styling cream or serum will help it from looking dry and unattractive.
  • Thin, stringy hair and in particular loose bangs do not usually look flattering on camera. If you have thin hair, it will look better clean and either short or possibly up.
  • Products, like Toppik, can help conceal thin spots, but you may also consider hair extensions or even wigs. These are a fun option, and you’d be surprised at how many people wear them!
  • For many women, the easiest approach, if you can make the time, is to go for a professional blow out. This will create luster and fullness. Make an appointment for close to your on-camera time so that it holds.

Given all the things there are to think about as you gear up for an on-camera appearance, you don’t want to be distracted and preoccupied by your hair. Figuring out in advance a style that creates a finished look will provide you with confidence and enable you to focus on what matters most — what you’re going to say.

Screen Presence hair and makeup stylist Sarah Hyde provided the content for this post

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Facial Hair Tips for Men

Facial Hair Tips for Men

October 14, 2013 Read more

0 comments Blog, Screen Presence Hair & Makeup, Men

Some men tend to show a 5 o’clock shadow well before 5pm. Others, particularly of a certain age, may have rogue eyebrows and nose hairs. In real life you may not pay much attention to these grooming details but on camera, especially in close up, they become more obvious and can be distracting to viewers.

Here’s the facial hair checklist for men:

  • When it comes to nose hairs use scissors or trimmers. Scissors with a slight curve are probably the best choice and can be picked up inexpensively at the drug store.
  • For bushy, long or sticking out eyebrows, scissors and a mustache comb can work. Comb them up and see which hairs are really long and just trim the long ones. The eyes are one of your most powerful communication tools so keep them clear.
  • Unless you’re going for the 5 o’clock shadow look, you’ll appear more polished by shaving close to shoot time. This might mean remembering to take a shaving kit into the office with you and finding a quiet bathroom.

If you prefer not to deal with extraneous facial hair, have your hair stylist or barber tend to mustache, eyebrows, nose and ears.

For character actors Einstein brows might be a signature look, and scientists will be welcomed into the TV studio with a grizzly beard, but for the everyday executive, business owner or entrepreneur a neatly trimmed look is the way to go for your next on-camera performance.

Screen Presence hair and makeup stylist Sarah Hyde provided the content for this post

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What’s the Right Image of You?

What’s the Right Image of You?

October 9, 2013 Read more

0 comments Blog, Screen Presence Headshot, Image, Photoshoot

When you hire a photographer to take a picture of you for your website or your social media profile it’s easy to imagine that you’ll show up looking your best and the photographer will do the rest. That’s one approach, and you may get the result you’re looking for, especially if you’ve chosen a photographer for a specific shooting style.

On the other hand, if you’re going to be working with a photographer who has come recommended but you know little about, figure out what you really like for a self portrait so that you can communicate your preferences in advance.

Take a look at photographs of other people on their company websites or on LinkedIn and consider the following:

  • Do you prefer images that are shot within a professional environment or those taken in nature?
  • Do you respond to naturalistic photographs or do posed images do more for you?
  • Do you like images with blown out or abstract backgrounds, or do sharper backdrops appeal more?
  • Do standing or sitting poses speak to you?

It’s possible to pick and chose. You may be a company owner who prefers a standing, posed image taken on a beach with a soft background. Or you may be an executive who relates to professional looking images taken under studio lights with abstract backgrounds.

Take a look around and observe what you’re drawn to. This will inform the conversation you’ll have with your photographer about the location for the shoot. “People are more particular about what they like and don’t like than they want to believe,” says Screen Presence photographer Stefanie Atkinson.

Screen Presence photographer Stefanie Atkinson provided the content for this post

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How to look bright-eyed on-camera

How to look bright-eyed on-camera

September 25, 2013 Read more

0 comments Blog, Screen Presence Hair & Makeup, On Camera

A good night’s sleep before your shoot day will do the trick, right? Well yes, partly. Actually the eye socket is round, sunken and prone to creating shadows under bright camera lights, even after a good 8 hours of sleep. Also, as we get older the skin in this area becomes thinner, making the shadows worse.

Here are some tips for effectively camouflaging the dark circles under your eyes:

  • The delicate under eye area can be prone to dryness, which will be visible on camera. Mix some moisturizer with concealer to keep the eyes looking hydrated and soft, and be sure to apply all the way into the inner corner which will brighten the eye.
  • Avoid ‘raccoon eyes’ which may occur when the concealer you apply under your eyes is too light, and often too yellow. Instead, go with a color that’s just a half shade lighter than your natural skin tone.
  • Mascara can tend to smudge in the area under the eye. To prevent this try a light application of powder directly under the eye.

Ideally your eyes will look bright and engaging on camera, but even after a good night’s sleep this may be a challenge. Focus on finding the right product in the best color shade for your skin tone, and use these application tips to avoid smudges and flakes which will only draw more attention to dark circles under your eyes. And, if this all seems too tricky, there’s always an on-camera makeup professional to help you look your finest!

Screen Presence hair and makeup stylist Sarah Hyde provided the content for this post

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What color to wear for your on-camera appearance?

What color to wear for your on-camera appearance?

September 18, 2013 Read more

0 comments Blog, Screen Presence On Camera, Wardrobe

First, you need to know what not to wear: Generally avoid red, white, black — basically anything very dark or very bright. This is because colors are captured differently through the camera lens than through your eyes. Reds often turn pink on camera, white can be too ‘hot’ and blacks can make you disappear if you’re sitting in front of a dark-colored background. Instead, go for mid-tones that will pop against the backdrop.

Here are tips for looking good on-camera:

  • Know what the shot is going to be. You’re going to be seen within a rectangular screen, whether that’s on TV or within an online video player, and you’ll typically be sitting against a colored background. Knowing the framing of the shot — whether it will be a close up, medium or wide shot — and what the background color will be will help you determine what to wear, so be sure to ask!
  • Wear your darkest color on the bottom, with a lighter color on top, and make sure your top is a darker color than your face. Viewers’ eyes will be drawn to the lightest area, and generally you’d want this to be your face. For the same reason, avoid unusual accents like white buttons on a black shirt, anything shiny or metallic, or showing a lot of leg since that is what your audience will be looking at, instead of at your face and listening to what you have to say!
  • Make sure the color you pick flatters your skin tone. People with darker skin tones will tend to look good in more vibrant tones, those with lighter skin tones should stick to mid-range colors, including pastels and earth tones.

When it comes to being on camera the goal is not to create a look with a lot of strong contrasts. Forget the heavy patterns or stripes, which can create a zebra or moiré effect and flutter on camera. Focus instead on standing out from the background. If you’re not sure what colors are flattering on you, find a stylist to help!

Screen Presence Stylist Chris Aysta provided the content for this post.

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What does your profile pic say about you?

What does your profile pic say about you?

September 10, 2013 Read more

0 comments Blog, Screen Presence Headshot, Image, Photoshoot

If a professional photographer is responsible for the images of you used on your social media profiles, that was probably a smart move. You’re also in a tiny minority. Most people find a photo taken of them by a friend, family member, or even a smartphone “selfie” shot that they don’t absolutely hate, and use that image.  Others might go for something arty or mysterious, but it may not be eliciting the intended response.

Here are some tips for improving your social media profile images:

  • Don’t use the same image for all your social media profiles.  As we know, the intended purpose for LinkedIn is different than Facebook or Twitter, and your image should reflect this fact.  For example, your LinkedIn photo should look professional. Does it?
  • Review your pic and ask yourself what it says about you. Your image will dictate how people are going to perceive you. If you’re not sure what the image projects, ask a friend for feedback.
  • Change your profile image regularly. If you haven’t changed your profile pic since you first signed up for a service, now might be a good time. Actively updating your images keeps you interesting. On LinkedIn it will also trigger a post saying, “Kate has a new photo” – so it might be worth doing just for the incoming compliments!

Most profile pics could do with some image editing help, such as brightening, cropping and color correcting.  Rules of thumb include being able to see your eyes and avoiding the bobblehead look by including at least your shoulders. So, if you’re not ready for a new image you might start by re-working the one you already have.

Screen Presence photographer Stefanie Atkinson provided the information for this post.

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Prepping Your Voice For a Presentation

Prepping Your Voice For a Presentation

September 5, 2013 Read more

0 comments Blog, Screen Presence Presentation, Voice

The best presentations are the ones in which you feel relaxed yet energized. Yet, if the thought of giving a presentation to 3, 30, 300 or more people fills you with trepidation, you’re not alone. Glossophobia, or the fear of public speaking, is what most people say is their greatest fear. When it comes to speaking in public, signs of nervousness and fear show up in our voices, and are difficult to disguise.

Here are some ways to shed the nerves and get your voice ready to present:

  • Stretch out your facial muscles. They’re the ones that shape the sound, that give you good diction. As an audience member, an expressive face makes us engage and want to know more.
  • Warm up the vocal cords by singing, humming, or speaking. Find a bathroom stall, an outside corridor, a sidewalk or a car, somewhere you can clear the mucus and open the throat. This way you’ll enter the presentation space with clarity, both vocally and mentally.
  • Shake off the nerves by taking a few deep breaths and letting go of the results. Acting confident can make you feel confident.

Try out these warm-up exercises and breathing techniques to determine which ones work best for you. This way the next time you’re faced with public speaking, you’ll be able to access your most comfortable and confident presentation voice.

Screen Presence voice coach Marilyn Pittman provided the content for this post.

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On-Camera Hair Tips for Men

On-Camera Hair Tips for Men

August 27, 2013 Read more

0 comments Blog, Screen Presence Hair & Makeup, Men, On Camera

If you’re bald or have thinning hair you may find pre-shoot preparations a little awkward, even with an on-camera hair professional to help you. Or you may fall into a different group, the man who is very particular about the way his hair is styled and prefers not to have anyone else touch his locks.

Whether you’re sensitive about your hair or not, here are some tips as you prepare for your next on-camera appearance:

  • Having a haircut may be the one thing a man does when he has an appointment with the video camera, but don’t cut your hair the day before a shoot.  It will look more natural if it’s grown out by at least a week.
  • Men who don’t usually wear product will typically want to add a little styling cream to avoid hair standing up on end under the heat of the camera lights; styling product also helps with camera-associated frizz.
  • If you’re bald, you need to be aware that the camera lights will bounce off your head, making it extremely shiny and distracting to viewers.  However, the good news is that there are products out there created specifically for you.
  • For those with thinning hair, shiny spots on the scalp will tend to show through the hair. Again, there are clever ways to camouflage this problem and products designed just for you.

While many of the great film stars have the luxury of great hair — think Cary Grant, James Dean and George Clooney — there’s no reason why you can’t at least be at ease with yours.  Above all else, get comfortable with the idea of using the hair product to fit your needs, so that you’re ready to sit under the heat of the camera lights with confidence, undistracted from your mission to communicate effectively on camera.

Screen Presence hair and makeup stylist Sarah Hyde provided the content for this post.

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