The good news about applying eye makeup for your on-camera appearance is that it doesn’t need to be very different from your everyday eye makeup. However, if you generally don’t wear eye makeup, be sure to apply some for the camera. Your eyes are an important part of how people see you through the lens. They help your face come to life.
Whether you prefer a more natural or a made-up look, the goal is to frame and define the eyes. Lining the eyes will bring out definition and make the eyes pop. Here are some guidelines for defining the lash line:
- If your eyes are close set, add liner to the outer edge to make them appear wider. If your eyes are far set — defined as the space between your eyes being bigger than the length of one eye — add liner all the way to the inner corner.
- Although liner can be challenging to apply, there are many eyelining pens that can make the job easier. Thinner lines along the lash make for a natural look; a stronger lash line will really frame the eye. In both cases add a dark brown or black mascara to finish the look.
- If you really can’t deal with liner, cheat by adding a dark eyeshadow along the lash line.
Other eye makeup tips:
- Avoid make up that glimmers. Neutral colors and matte finishes will work best to draw the viewer in rather than reflecting light and attention away from the eyes.
- Use a primer or base to prevent makeup from smudging under the heat of the camera lights.
- Remember the basic color rules: lighter colors will make your eyes look bigger, darker colors will be more intense.
- Finally, have eye drops to hand to remove any red eye on shoot day.
Screen Presence hair and makeup stylist Sarah Hyde provided the content for this post.