The good news about applying eye makeup for your on-camera appearance is that it doesn’t need to be very different from your everyday eye makeup. However, if you generally don’t wear eye makeup, be sure to apply some for the camera. Your eyes are an important part of how people see you through the lens. They help your face come to life.

Whether you prefer a more natural or a made-up look, the goal is to frame and define the eyes. Lining the eyes will bring out definition and make the eyes pop. Here are some guidelines for defining the lash line:

• If your eyes are close set, add liner to the outer edge to make them appear wider. If your eyes are far set — defined as the space between your eyes being bigger than the length of one eye — add liner all the way to the inner corner.

• Although liner can be challenging to apply, there are many eyelining pens that can make the job easier. Thinner lines along the lash make for a natural look; a stronger lash line will really frame the eye. In both cases add a dark brown or black mascara to finish the look.

• If you really can’t deal with liner, cheat by adding a dark eyeshadow along the lash line.

Other eye makeup tips:

• Avoid make up that glimmers. Neutral colors and matte finishes will work best to draw the viewer in rather than reflecting light and attention away from the eyes.

• Use a primer or base to prevent makeup from smudging under the heat of the camera lights.

• Remember the basic color rules: lighter colors will make your eyes look bigger, darker colors will be more intense.

• Finally, have eye drops to hand to remove any red eye on shoot day.

Screen Presence hair and makeup stylist Sarah Hyde provided the content for this post.

Up or down? Straight or curly? Around the face or away from the face? Women and their hair is a tricky business without the added pressure of the camera. The heat of the camera lights affects our locks, so it’s likely that your hair will become either flatter, more frizzy or flyaway, depending on your hair type.

How you style your hair depends on your face shape and your hair texture but here are some rules of thumb for your screen presence:

• Flyaway hairs that pick up light are what professional hair people spend most of their time cleaning up by using styling cream to keep them in place. But beware of using too much product, which can make the hair look flat. Frizzy hair is a common problem too. Applying a styling cream or serum will help it from looking dry and unattractive.

• Thin, stringy hair and in particular loose bangs do not usually look flattering on camera. If you have thin hair, it will look better clean and either short or possibly up.

• Products, like Toppik, can help conceal thin spots, but you may also consider hair extensions or even wigs. These are a fun option, and you’d be surprised at how many people wear them!

• For many women, the easiest approach, if you can make the time, is to go for a professional blow out. This will create luster and fullness. Make an appointment for close to your on-camera time so that it holds.

Given all the things there are to think about as you gear up for an on-camera appearance, you don’t want to be distracted and preoccupied by your hair. Figuring out in advance a style that creates a finished look will provide you with confidence and enable you to focus on what matters most — what you’re going to say.

Screen Presence hair and makeup stylist Sarah Hyde provided the content for this post