Client Story: Re-connect with Yourself Through a New Image

Recently we worked with a client, Ronda, who was interested in an updated headshot. I’d met Ronda during professional coach training during which I’d personally coached her on re-awakening her creativity. She’d previously been an actress and a singer but has for many years been working very long hours in Learning and Development at a Fortune 500 company. It’s a job she’s great at, but she was ready to re-capture her inner creativity and project her more theatrical side back out into the world.

In the pre-shoot call with our photographer Stefanie Atkinson and hair & makeup pro Sarah E. Hyde we discussed the feel for the image. Ronda’s keywords for the shoot were “inviting”, “magnetic”, and “twinkle”.

Here’s Ronda, before and now:

So, what’s the real difference here? Ronda looks great in both the before and after images!

Sarah says that in the ‘Before’ image Ronda doesn’t look professional, “it looks more like she’s just had a cocktail with friends!” Ronda’s hair is flat, her lips are shiny. In the ‘Now’ image we’ve smoothed out her hair and gone with a modern looking blowout. In terms of makeup, Ronda looks clean, fresh and dewy. Sarah enhanced Ronda’s best feature, her eyes, framing and defining them but not overpowering them and she went with a matte lipstick. With her mouth closed Ronda is more serious, and she looks friendly, warm and approachable. “There’s more depth and self confidence in the new image,”  Sarah says.

Stefanie notes that the lighting in the ‘Before’ image is flat and the image has been taken with a flash: “There’s glare on her lip, nose and face and there are bars behind her head. It’s not a professional image,” Stefanie says. “There’s dimensionality, depth and warmth in the ‘Now’ image. The eye goes directly to her, and it feels like she’s really looking at me.” The cleaner background, softer lighting and hair & makeup also accentuate Ronda’s beauty.

So, how did we do? “I feel like you captured the real me…it is so reflective of me, both inside and outside,” says Ronda.

It’s easy to lose oneself in the business world, so go further with your next image and re-capture the essence of you.
For a headshot consultation with the Screen Presence team contact us at

And finally, here’s another image from the shoot that Ronda (and her posse) just adore:

This post was created by Screen Presence president and executive coach Marianne Wilman.